DraftKings - “Royalty”
Leading up to the Super Bowl, we worked with DraftKings, a fantasy sports and sports betting company, to create a series of national TV spots featuring former NFL player and sports commentator Nate Burleson. Working closely with the editorial team at EditBar and the VFX team at Nice Shoes throughout the process, we brought DraftKing's concept of Nate sitting in front of massive sports-bar-style screens to life.
Production Company: Sweet Rickey
Executive Producers: Vanessa Lonborg, Scott Burtnett
Line Producer: Scott Burtnett
Director: Max Esposito
Director of Photography: Andy Lillian
Edit House: EditBar
Executive Producer: Phoebe Cole
Producer: Maggie Flatley
Editor: Pete Barstis
VFX Studio & Color: Nice Shoes
Executive Producer: Kristen Anderson
VFX and VFX Supervisor: Tyler Whelan
Colorist: Phil Choe
DraftKings:
Chief Marketing Officer: Todd Goedde
VP, Brand & Sports Marketing: Michael Shonkoff
Director Creative: Scott Salsbury
Creative Director: Steve Baker
Sr. Art Director: Nick Devine
Sr. Copywriter: Mike Ackerson
Copywriter: Todd Buckholt
Copywriter: Jason Dagres
Art Director: Sam Johnson
Agency Producer: Jake Williams