GoTo

GoTo

Not only did we get to make a fun spot with great talent, client and crew, but from the start, the GoTo team wanted to incorporate a local sound: Boston’s STL GLD. I’ve been lucky to collaborate with STL GLD a number of times, but having their music featured in a commercial was an exciting first.

The project also allowed the DP, Matt Dorris, and I to bring a steadicam/zoom lens style to the visual language. An approach we’ve become fond of over a number of projects. Aileen Sovronsky did a fantastic job bringing GoTo brand colors into each frame.

Client: GoTo
Production Company: Sweet Rickey
Executive Producers: Vanessa Lonborg, Scott Burtnett
Director: Max Esposito
Producer: Mary Schiarizzi
1st AD: Harry McEnerny
DP: Matt Dorris

Mom: Rebekah Curtis
Daughter: Amaya Carr

Editor: Pete Barstis @ EditBar
Color: Phil Choe @ Nice Shoes
Sound Mix: Billy Wirasnik

Steadicam: Wes Kabakjian
1st AC: Mary Anne Janke
2nd AC: Kelly Gallanar
Gaffer: Tony Ventura
Grip: Alec Roy
Swing: Chris Del Sesto
Art Director: Aileen Sovronsky
Stylist: Nicole Coakley
Make Up: Jean Carney